Friday, March 10, 2006

Relacore Surprises Everyone... Including Me!

If you're one of the few that hasn't seen the commercial, Relacore is a highly advertised fat burner that claims "excess belly flab is not your fault." The problem, the makers of Relacore contend, is cortisol -- a nasty little stress hormone. In other words, you're not fat because you're sedentary and overconsume calories, you're fat because your stressful, hectic lifestyle is making you fat.

Great marketing. No wonder people are buying this stuff by the truckload. Unfortunately, there is absolutely no scientific evidence to justify any of the advertising claims made by Relacore. In fact, it's a mystery to me why the FTC or the FDA haven't moved against these guys yet. After all, they did move against the makers of Cortislim, a nearly identical product advertised much in the same way! (At this time, a possible Relacore class action lawsuit is being investigated.
Click here for more details!)

Anyhow, the title of this post indicated that Relacore had surprised me... how has it done that? Well,
I reviewed Relacore on UltimateFatBurner.com and asked visitors for their feedback. Here's what was interesting...

Although not all the comments were glowing, many respondents said they were happy with the product -- not because it had been effective for weight loss -- but because it was useful for reducing stress levels. That's not all that surprising really... Relacore contains magnolia bark, standardized for something called honokiol.

Here's what
Supplement Watch has to say about Magnolia bark...

"... a small dose of honokiol, or a magnolia bark extract standardized for honokiol content, can help to "de-stress" you without making you sleepy, while a larger dose might have the effect of knocking you out. When compared to pharmaceutical agents such as Valium (diazepam), honokiol appears to be as effective in its anti-anxiety activity, yet not nearly as powerful in its sedative ability."

Interesting, eh?

Of course it also bodes the question... why not advertise Relacore as a "de-stresser" (as which it appears to offer some value) instead of a weight loss product (as which it offers none?). It's time for companies to begin acting and advertising in a more ethical manner... and one that truly meets the needs of their respective audiences.

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